by Connor Gray, eSchool News
While the quality of higher education in the United States is the envy of the world, colleges and universities are approaching a critical inflection point in the way they do business. Greater competition, lower enrollment numbers, reduced funding, and changing demographics are impacting almost every institution. At the same time, we’re all trying to improve student outcomes (Borders was under no pressure to increase literacy while trying to survive market forces). One of our most successful clients, an early adopter of online and emerging technologies as its model, has seen tremendous growth in its online programs, tripling enrollment year over year. Today, it’s a basic supply-and-demand issue. You may still be able to squeeze out your enrollment numbers by offering online programs, but you may be lowering your prices and digging deeper into a degraded pool of students to hit those numbers. You’re achieving your recruiting goals, but now your revenue and retention rates are shrinking.
http://www.ecampusnews.com/top-news/rapidly-changing-market-321/
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