Starbucks Will Send Thousands of Employees to Arizona State for Online Degrees

by Goldie Blumenstyk, Chronicle of Higher Ed
Starbucks is teaming up with Arizona State University on an exclusive program that could send thousands of its baristas, store managers, and other employees to ASU Online for their undergraduate degrees, with the coffee company picking up about three-quarters of the tuition tab. The unusual program, the Starbucks College Achievement Plan, will be available to more than 100,000 of its employees, as long as they enroll as full-time students. The partnership, which could cost Starbucks hundreds of millions of dollars a year, is likely to add luster to the company’s reputation for corporate social responsibility. It could also be a welcome enrollment jolt to ASU Online, which has about 10,000 distance-education students and aspires to enroll 10 times that many.
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