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Online Learning News and Research
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Wednesday, June 01, 2005
Long Tails in Higher Education - Saul Fisher, Inside Higher Ed
What do Chemistry 101 or Introduction to European History have in common with Harry Potter and the Half-Blood Prince or the latest singles from Green Day or 50 Cent? They’re all bestsellers in their domains. Education experts often wonder whether bestseller status among college courses might provide lessons about educational markets and planning, just as popularity shapes entertainment and cultural products. Such speculation has grown with the advent of online education. Some argue that by making the most popular courses virtual, colleges can slash costs, helping to pay for low enrollment courses. The alternative has been to raise revenues for low-enrollment courses by adding enrollment. This “add seats” approach has become more attractive in the new world of online education. Which alternative makes more sense for colleges considering online versions of some courses? Cost-cutting advocates suggest that great efficiencies may result from delivering online a small set of popular undergraduate courses.
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