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Online Learning News and Research
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Friday, February 07, 2003
Evaluating media characteristics: using multimedia to achieve learning outcomes - George Siemens
Introduction: Many media formats are available to designers of learning materials (for elearning, classroom learning, or any stage on the continuum). The challenge is to select the media type that most effectively presents the learning material in order to achieve intended learning outcomes. Not all media is created equal, and certain formats are more effective for certain tasks. This article presents various media formats, their strengths, weaknesses, uses, and role in achieving learning outcomes.
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