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Online Learning News and Research
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Monday, February 24, 2003
e-Learning: Bridging the Apathy Gap - Martin McInnes, e-learning guru
You are a convert to e-learning aren't you? An evangelist for its power and a true believer that not only is learning fun it can also be 'sexy'. If you didn't feel this way why would you be suggesting to your bosses that the company invest hundreds of thousands, even millions, of pounds, dollars or Euros in setting up an e-learning programme? On the surface it seems pretty straight forward, IT provides the bandwidth, the e-learning providers get your launch programmes on-line, you send out an e-mail, conduct a few seminars for department heads, even put some posters up. What's left to do? Just sit back and wait for the customers to come of course. But they don't. Then reality dawns, learning simply isn't sexy or fun outside your own project team and unless pushed very hard and given an appropriate context it hardly seems relevant to the majority of employees.
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