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Online Learning News and Research
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Thursday, January 30, 2003
Cultural Adaptation: Necessity for Global eLearning - Patrick Dunn and Alessandra Marinetti
eLearning seems the perfect answer to today’s business needs, especially for large global businesses who have to train and retrain people constantly across national boundaries. The technology is there and so is the knowledge. But it’s not working well. Although most countries are increasing their use of elearning, growing evidence shows that the learners are not happy.... There are many reasons for this apparent lack of enthusiasm: poor technology infrastructures in some regions; lack of design expertise; fear of technology on the part of users, and so on. But there's one readily identifiable cause that seems to go ignored: lack of cultural adaptation. Based on extensive anthropological and cross-cultural research, we suggest that the lack of cultural adaptation is a leading reason why elearning fails to work for a globally distributed audience.
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