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Online Learning News and Research
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Thursday, December 05, 2002
Marketing your continuing ed program - Dr. Robert A. Sevier, University Business
There are only four growth markets in higher education: students of color, adult students, part-time students, and international students. And of these four markets, programs directed at adult or part-time students show the greatest potential for growth. On many campuses, these two audiences are served by a single entity: continuing education. (For the sake of clarity, I'll focus on continuing education students who are adults, are likely working or have been displaced because of the economic downturn, or are homemakers. I am not specifically addressing graduate students.)
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