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Online Learning News and Research
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Sunday, December 29, 2002
Cross-cultural Comparison of Online Learning Delivery Approaches Used in Western and Thai Online Learning Programs - Vichuda Rattanapian
...The global market for online learning currently is estimated at over $300 billion (USD) annually with a projected growth to $365 billion (USD) in 2003 (Web-Based Education Commission, 2001). However considering how rapidly online expenditures have grown throughout countries around the world, there is comparatively little literature addressing effective online pedagogical strategies for delivering instruction across cultures. In fact, the entire research domain of cultural interactions with online learning is still very young (Cagiltay, 2000; Wild, 1999). Of the literature that is available, the majority is produced in western, English-speaking countries with extremely little research addressing Asian and Thai online programs in particular. This shortage of cultural-specific literature and research presents a challenging problem for organizations wishing to employ online learning programs. Many times its not possible or appropriate to simply transfer instructional programs across borders or cultures (World Bank, 1999).
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