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Online Learning News and Research
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Tuesday, November 05, 2002
elearnspace Interview with Jay Cross
Cross: ...Lately I've been thinking about how marketing and learning go together. For a long time, we've used tests and grades to coerce students to learn. In corporations reprimands and salary threats serve are the "motivators.". Neither education nor corporations have done any good marketing -- having the right stuff that draws learners in and appeals to their intrinsic motivation....
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