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Online Learning News and Research
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Tuesday, May 21, 2002
http://www.elearnmag.org/subpage/sub_page.cfm?article_pk=4384&page_number_nb=2&title=FEATURE%20STORY How has the University of Phoenix Online managed to attract so many students? Lisa Neal, Editor-In-Chief, eLearn Magazine, and Managing Consultant, EDS Digital Learning Brian Mueller is Chief Operating Officer at the University of Phoenix, the largest private university in the U.S. with 110,000 students, 37,000 of whom are online students. I had the opportunity to meet with Brian in New York recently and asked him about how the University of Phoenix Online works, why it has grown so much, and why it elicits both admiration and criticism from the educational community. LISA NEAL: How does the University of Phoenix online program relate to the classroom program? BRIAN MUELLER: It's an exact replication. When we started the online program in 1989, we had been teaching in a ground-based format since 1976. We had developed a learning model that enhanced the ability of working adult students to learn. We took that model and we put it into an online electronic classroom environment in an almost identical form. In fact, if you're a University of Phoenix classroom student and you've become accustomed to how we teach, you will feel like you're still a University of Phoenix student if you transfer into our online program—once you're familiar with the technology. Because the learning model is the same....
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