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Online Learning News and Research
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Monday, July 30, 2001
http://biz.yahoo.com/bw/010712/2172.html Gap Between U.S. Online Population and General Population Narrowing Quickly, Says InsightExpress STAMFORD, Conn.--(BUSINESS WIRE)--July 12, 2001--The profile of the average adult American Internet user looks like the profile of the average American, which was not the case five years ago, reports InsightExpress, a firm that helps companies conduct market research via the Web. This demographic shift--from early adopters of new technology to average Americans--is important as it validates the Internet as a mainstream marketing, advertising, and research platform.... (ed. note: The figures used are age/income/gender - not ethnicity - however, Internet access among minority groups is also approaching national representation)
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