Notes

Outline

Changing Age-Old Assumptions in Higher Education Ray Schroeder, Professor Emeritus Director, UIS Office of Technology-Enhanced Learning

Assumptions Colleges are a non-profit form of factories The product is the degree The process is teaching Faculty members are the supervisors Students are the workers Colleges are faculty-centered The campus is the center of the college

The New Reality Colleges are part of a service industry The product is the degree The process is teaching Faculty members are the supervisors Students are the workers Colleges are faculty-centered The campus is the center of the college

The New Reality Colleges are part of a service industry The product is knowledge building The process is teaching Faculty members are the supervisors Students are the workers Colleges are faculty-centered The campus is the center of the college

The New Reality Colleges are part of a service industry The product is knowledge building The process is learning Faculty members are the supervisors Students are the workers Colleges are faculty-centered The campus is the center of the college

The New Reality Colleges are part of a service industry The product is knowledge building The process is learning Faculty members are customer consultants Students are the workers Colleges are faculty-centered The campus is the center of the college

The New Reality Colleges are part of a service industry The product is knowledge building The process is learning Faculty members are customer consultants Students are powerful consumers Colleges are faculty-centered The campus is the center of the college

The New Reality Colleges are part of a service industry The product is knowledge building The process is learning Faculty members are customer consultants Students are powerful consumers Colleges are student-centered The campus is the center of the college

The New Reality Colleges are part of a service industry The product is knowledge building The process is learning Faculty members are customer consultants Students are powerful consumers Colleges are student-centered The website is the center of the college

Realities More than two million students took online classes last fall – ten percent of total Online learning enrollment is growing at more than 30% per year For-profit universities such as the University of Phoenix, Capella, Corinthian, Kaplan, and DeVry are paving the way for expanded competition in higher education

Is There a Trend Here?

Rise of the Consumer Student Choices abound  - Competition everywhere Consumer Choices: Prices and Prestige Convenience and Customer Service Comparison Shopping  Student churn New school a click away!

Changing Role of Professor Sage on the stage to guide on the side Lectures will finally go where they belong Inefficient form of information sharing Replaced by multi-media presentations Interaction the key to knowledge construction Questions ? Professors will profess less and consult more No longer the center of the education enterprise

Pending Shakeout Institutions will buckle under pressure of: Competition Responsiveness to needs Customer service Pricing Evolving prestige diminishing tax support No longer a public service? No longer a geographic monopoly

Surviving Institutions Appeal to a broad base or dominate niche Demonstrable benefits to consumers: Price and Prestige Convenience (online) Customer service (student-centered) Agile responsiveness to market Effectively market their services to both prospective students and employers

Survival Skills Track the trends Identify the emerging leaders Respond to new initiatives Put together: Learning needs (emerging markets) Relevant technology-based delivery modes Cultivate expertise

Survival Tools Blogs (you knew I’d get here eventually) Online Learning Update RSS Aggregators Effective Practices Databases Sloan-C Effective Practices Database Educause Effective Practices Database

Contact Info Ray Schroeder Office of Technology-Enhanced Learning University of Illinois at Springfield One University Plaza Springfield, Il 62703 Schroeder.ray@uis.edu 217.206.7531

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