By Karine Joly, University Business
As Google explains on its website, the goal of UA is to help you get a better understanding of how visitors interact with your online content. Some institutions, including Penn State, and Lehigh University and the University of Scranton, also in Pennsylvania, have already switched to UA. At Eastern Kentucky University, the UA code is run in parallel with the classic version of Google Analytics. However, most early adopters haven’t yet implemented anything that couldn’t be done with the original Google Analytics. As usual in higher education, it’s a process.
http://www.universitybusiness.com/article/universal-analytics-game-changer-higher-ed
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