by Marc Saltzman, the Spec
Like many post-secondary students, Steven Nelson realized he was in need of a new computer before heading back to school this fall. But instead of opting for one of the “big brands,” the Seneca College business marketing student purchased a custom-built machine from a local company instead. “All I needed was a budget-friendly Windows 7 computer that could run software for school and power my hobby of producing electronic music,” says Nelson, who lives in Richmond Hill. Nelson paid under $300 for the desktop computer, built into a Xion-branded tower — hardly a household name compared to the likes of HP, Dell, Apple, Lenovo, Toshiba, Sony and Acer. While Nelson says he generally cares about brands — the 20-year-old was wearing a Diesel shirt and Zara jeans — he says he “couldn’t care less” about what company’s logo was on his computer. “The off-brand had the specs I needed for the price I wanted, plus it didn’t have any of that annoying ‘bloatware’ my $600 HP PC had,” he says, referring to the extra software pre-installed on most Windows computers.
http://www.thespec.com/news/business/article/799766–back-to-school-tech-do-brand-names-matter
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