Educational Technology

June 24, 2012

Skype brings display ads into the conversation

Filed under: Educational Technology — admin @ 12:40 am

By Deborah Netburn, LA Times

The days of ad-free Skyping are ending. On Wednesday, the company announced that it plans to insert display ads into what used to be ad-free Web conversations. In a chirpy post on Skype’s official blog, the company said it is “excited” to introduce a new ad service as a way for marketers to reach its hundreds of millions users in a place where they can have “a meaningful conversation about brands.” For now, the ads will display only on 1:1 Skype-to-Skype audio calls made with Skype for Windows. But that’s just the start: The release promises “additional commercial experiences in the future.”,0,5956658.story

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