Educational Technology

November 18, 2018

Harvard Asks Alums to Tout School Online. PR Experts Call it ‘Powerful’ Strategy After Trial

Filed under: Educational Technology — admin @ 12:40 am

By Shera S. Avi-Yonah, Crimson

The Harvard Alumni Association sent an email to College seniors and alumni asking them to promote their Harvard experiences on social media this week, a move some experts say may help bolster the University’s image following the high-stakes and high-profile admissions trial. The program — dubbed “Crimson Connect” — formally launched Monday morning, three days after the trial concluded. A frequently asked questions page linked in a message sent to alumni details how, by posting suggested content, “generating traffic,” and recruiting other “Crimson Connectors,” Harvard affiliates can rack up points and earn the chance to collect school gear.

https://www.thecrimson.com/article/2018/11/7/crimson-connect-alumni-association/

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