Hallie Busta, Education Dive
College students may be strapped for cash, but they have plenty of personal data to offer. Shiru, a Japan-based cafe chain, is betting they’re willing to share that data for free coffee, Inside Higher Ed reported. Shiru cafes look and act like regular coffee shops. But instead of money in exchange for a beverage, they require college students to share details such as their name, age, interests, major, graduation year and email address, and agree to be contacted by corporate sponsors who use the cafes for recruiting and get an aggregate look at the data. The chain, which serves college students and faculty only, opened its first U.S. location near Brown University in Providence, Rhode Island. Shiru has other locations in Japan and India, and it is planning to add cafes near Harvard, Princeton and Yale universities as well as Amherst College.
https://www.educationdive.com/news/students-can-trade-personal-data-for-coffee-at-this-cafe/539289/
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