by eMarketer
Top reason to scan was to find out what would happen. Half of smartphone users have now scanned a QR code at least once, according to research from Chadwick Martin Bailey, but findings suggest marketers have still not proven their value to consumers. As QR codes pop up in more places, awareness of them is growing, and many users seem to learn what they do before learning what they are called. Chadwick Martin Bailey found that while just 21% of internet users surveyed had heard of QR codes before, more than four in five knew one when they saw one.
http://www.emarketer.com/Article.aspx?R=1008781&ecid=a6506033675d47f881651943c21c5ed4
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