by Mike O’Brien, ClickZ
Tech giants like Amazon and Google know so much about us that they can come off as creepy, yet they’re at the top of consumers’ list of trusted brands. It comes down to value exchange and the perception that they’re using people’s data to improve their lives. What sets the brands dominating digital transformation apart is their ability to make the most of their tech stacks while still making consumers feel like the brand cares about them, even if they never interact directly. According to communications agency Cohn & Wolfe’s 2017 Authentic Brand study, nobody does that better than Amazon. Surveying 15,000 people around the world, Cohn & Wolfe found that 91% of them are willing to reward a brand they consider authentic through purchases and recommendations. Tech brands dominated, with Apple, Microsoft, Google and Paypal rounding out the top five.
https://www.clickz.com/matter-trust-data/203284/
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