Educational Technology

September 25, 2017

How could the Internet of Things change the game for content marketers?

Filed under: Educational Technology — admin @ 12:30 am

by Tereza Litsa, Click Z

The Internet of Things has the potential to bring a new age of content marketing. How can marketers prepare for this change? The Internet of Things is a growing trend, and the idea of keeping everyone connected through everyday devices is becoming an increasingly established concept. According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. This is reflected in the projections for the revenue it can bring. According to Machina Research, the revenue from the Internet of Things is expected to increase from $892 billion in 2015 to $4 trillion in 2025.

How could the Internet of Things change the game for content marketers?

 

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