by Kate Murphy, Campos
What’s Apple going to do with the company’s patents and technology? No one knows, but Apple CEO Tim Cook has expressed enthusiasm over AR in particular. “Unlike virtual reality, which closes out the world, AR allows individuals to be present in the world but hopefully allow an improvement on what’s happening presently,” he told the Independent in February. “With AR you can, not be engrossed in something, but have it be a part of your world, your conversation. That has resonance.” Earlier this summer, Apple launched ARKit, a tool that adds augmented reality capabilities to iOS. A soon-to-launch app developed using ARKit called A R Measure, is a good example of what this means to consumers. The app will allow you to measure real-life objects by superimposing virtual measuring tape over the item when you look through your phone screen.
http://blog.campos.com/higher-ed/2017-consumer-trend-analysis-ar-vr-ai
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