Educational Technology

July 30, 2011

The B-School Case Study Gets a Digital Makeover with the iPad

Filed under: Educational Technology — admin @ 12:40 am

by Eric Zlomec, Business Week

New York University management professor Glenn Okun throws a 500-page, spiral-bound book of Xeroxed course materials onto his desk. The thick tome contains nearly 20 business case studies and represents just half the reading his students will plow through this fall—fairly typical of MBA courses. “Leafing through one of these is like leafing through the equivalent of the Manhattan Yellow Pages,” he says. Next, Okun unsheathes the alternative: an iPad (AAPL) edition of the same course materials—a feature NYU introduced last year. In each digital case study, students can highlight material in fluorescent colors and take notes. A tap on the screen allows them to skip to an exhibit at the end of a document, and then follow the menu back to where they left off reading—with no virtual or actual page-leafing required. All the features work offline. “Now,” Okun asks, “which would you prefer?”

http://www.businessweek.com/business-schools/the-bschool-case-study-gets-a-digital-makeover-07252011.html

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