By Jennifer Smith Richards, THE COLUMBUS DISPATCH
A melancholy child stands motionless in a dark, dingy school hallway. Students move around him, ignoring him. Enter the voice-over: “It can bring everything to a grinding halt. Bullying can stall a child’s ability to learn and put a family’s life on hold.” The new TV ad by the Electronic Classroom of Tomorrow – an online charter school – is designed to appeal to parents and students who dream of a bully-free school. ECOT is touting itself as “safe from bullies” and introduces its new website, safefrombullies.com, in the commercial. Until now, most ads for online charter schools have pitched greater freedom and flexibility as reasons to enroll.
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