Unlocking Predictive Analytics to Improve Student Engagement and Retention

by Gates Bryant, Campus Technology

The year 2015 was a turning point for data analytics technology. Now is the time for higher education institutions to put data to use and give students the advising support they need to succeed. 2015 was a turning point with notable shifts in how technologies are built to capture data, how campuses use data, and even the business activity in the data analytics space. These changes signal that colleges and universities are on the precipice of being able to take student success data out from behind the glass and use it to engage students and improve retention and graduation rates. But the proof will be in the pudding.


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