College admissions now using social media like never before

by Ron Bethke, eCampus News
A new survey reveals that college admissions officers’ use of resources like Facebook and Google to gather more information on applicants has reached an all-time high. According to the results of a new Kaplan Test Prep survey, a higher percentage of United States college admissions officers visit the social media pages of applicants in order to learn more about them.For the 2015 survey, 387 admissions officers from the nation’s top national, regional and liberal arts colleges and universities were polled by telephone between July and August 2015. It was found that 40 percent of admissions officers visit applicants’ social media profiles to research them more in depth, which represents a record high that is also quadruple the percentage of affirmative respondents from when Kaplan first explored the trend in 2008.
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