By Leila Meyer, THE Journal
Parents are spending more on school supplies this year, mostly for technology purchases, according to a new Consumer Pulse report from Rubicon Project. The survey, “Back-to-School Consumer Pulse Poll,” was conducted online in mid-June 2015 and collected responses from 1000 parents of K-12 and college students. It found that 56 percent of parents plan to spend more money on school supplies compared to last year, with K-12 parents planning to spend an average of $873 per child, and college parents planning to spend an average of $1,124 per student.
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