by Ethan Edwards, ATD
Too often people seem to think a cookbook procedure combined with the basic knowledge of an authoring tool is sufficient or even desired. In fact, looking for a single restrictive instructional design model to be repeated over and over, and a blind reliance on technology to create learning are two of biggest traps that reliably produce really ineffective training. Efforts in that direction are usually geared toward productivity rather than instruction. (And productivity is a good thing, but it is easy to forget that not only does e-learning have to be delivered, it also has to have some effect.) Fortunately, I find new design insights in the most unlikely places.
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