by Lynn Neary, National Public Radio
These days, a toddler is just as likely to meet Big Bird for the first time on a tablet or smartphone as on TV, says Michael Levine, executive director of the Joan Ganz Cooney Center at Sesame Workshop. “Kids tend to consume across platforms and across settings,” Levine says. “They’re on the couch, they’re in the living room, they’re outside even, or they’re on the go. So these mobile media and these interactive platforms allow for anytime, anywhere learning.” Sesame Workshop is building on the popularity of characters like Big Bird as well as 45 years of educational research to create new digital products for young children. Testing is a key step in the development of these products.
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