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Monday, June 29, 2009
The Disruption of the Traditional Textbook Model Continues - Geoffrey H. Fletcher, THE Journal
Texas Governor Rick Perry signed HB 4294 June 19, and the world of textbooks will never be the same in Texas or across the country. Because Texas purchases all the textbooks for all the subjects for school districts, and because of its sheer size--more than 8,000 schools educating 4.6 million students--Texas drives the textbook market. This means most publishers create their products to fit Texas specifications and with the Texas vetting process and clientele in mind. Publishers make some modifications for other states and large districts, but for the vast majority of publishers, the Texas template is the starting point. HB 4294 makes some important changes in the vetting process and strongly encourages the submission of electronic materials. It also puts a dent in the more than 50-year-old business model of one book for one student
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