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Tuesday, December 02, 2008
The Three-E Strategy for Overcoming Resistance to Technological Change - Tom Haymes, EDUCAUSE Quarterly, vol. 31, no. 4 (October–December 2008)
The dirty little secret of technology in education is that a lot of it doesn’t get used effectively—or at all. As technologists, many of us find it hard to understand why. We constantly search for new ways to employ technology in the service of teaching and research. Most users, however, be they faculty, staff, or students, do not approach technology the same way we do. According to a 2007 Pew/Internet study,1 49 percent of Americans only occasionally use information and communication technology. Of the remaining 51 percent, only 8 percent are what Pew calls omnivores, “deep users of the participatory Web and mobile applications.” This presents serious challenges to anyone trying to implement technology for the broad user base a typical university or college represents. These challenges are not always apparent to the more technologically minded among us because our perception of technology differs from that of the average user. We usually belong to the 8 percent, while most of our users belong to the other 92 percent.
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