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Tuesday, December 02, 2008
Results-Based Interaction Design Added by the EDUCAUSE Librarian - Meredith Weiss, EDUCAUSE Quarterly, vol. 31, no. 4 (October–December 2008)
The Internet plays a critical role in how academic environments interact with their key audiences. Consider the role your website plays with prospective students and their decision to apply; alumni and their contributions to your latest campaign; scholars and their interest in joining your faculty; or employers seeking to hire your graduates. What role does your website play in supporting institutional, departmental, or school goals? If, for example, your school’s goals include enrolling the highest caliber of student as defined by your admissions committee, increasing annual fundraising by two percent a year for the next three years, attracting and retaining top faculty, and increasing the rate of students employed at graduation to 99 percent, does your website advance these goals? Does it persuade your visitors to act? Is it designed to do so? Do you know?
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