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Refurbished web site sets new standard for savvy school marketing - Nora Carr, ASPR

Last year, the Charlotte-Mecklenburg Schools (CMS) information technology group embarked on an ambitious and challenging mission: to transform the district’s relatively static web site into an interactive, news-driven marketing and information tool. The goal was to give stakeholders a compelling reason to keep coming back to the site on a regular basis for more information, while at the same time enabling the district to get its message out to stakeholders more effectively.

  posted by Ray at 7:13 AM permanent item link   

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