by Michael Duff, Lubbock Online
I can sum up Apple’s success in one sentence. For the average computer user, the difference between two clicks and five clicks is all the difference in the world. Engineers don’t get this and this is why they fail. You can’t underestimate how much consumers hate the learning curve and you can’t expect users to chase after your product. You have to serve it to them — quickly, simply and with a bow on top. Consistent application of these principles has put Apple on top, but even Apple has blind spots.
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