by Seb Murray, Business Because
Stanford GSB became the latest leading business school to ramp up its online education offering last week, with a new program for executives that will be delivered entirely through a digital platform. Business schools have been thinking of ways to monetize their free online programs known as Moocs, or massive open online courses, and see off the threat posed by learning technology companies such as Coursera and FutureLearn. Stanford’s new LEAD Certificate program aims to recreate the school’s on-campus experience through instructional video, online exercises, group projects and live-streamed events. It will use technology developed by NovoEd, a distance learning company which also provides tech to business schools Wharton, Darden and Haas.
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