by George Anders, Forbes
An intriguing strategy tweak is taking shape at Coursera, the pioneer of massively open online courses, or MOOCs. While Coursera still opens its (virtual) doors wide to anyone who wants to take a free course for the fun of it, the company also is welcoming big firms such as MasterCard, BNY Mellon, AT&T and Shell, as they seek new content for employee training and development. The business case is obvious.
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