by the BBC
Britons are increasingly overlapping their media habits – tapping out e-mails while watching TV, reading a paper while answering texts from friends. But, asks Hugh Wilson, does media multi-tasking mean instead of doing a few things well, we are just doing more things badly? I was watching a documentary the other day about an educational issue that – as the father of a child about to start his first year at school – held more than a passing interest. At the same time, I was actively participating in a three-way text message conversation about the coming weekend. It’s fair to say that, by the end of the evening, I had only a vague understanding of the message of the documentary and the weekend remained largely unplanned. I had multi tasked, but I hadn’t done it particularly well.
http://www.bbc.co.uk/news/magazine-11035055
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