by Ki Mae Heussner, GigaOM
Consumer eye-tracking technology that automatically pauses videos when viewers look away is moving into the corporate arena — but it’s not really for your benefit. . . it’s for your boss’s. Each year, companies pour $62 billion into corporate training programs, according to a recent report from Bersin by Deloitte. But just $2 billion of that goes to online learning. Digital learning companies say C-suite executives would be willing to increase their spending if they could feel more confident that employees were actually using the content, not just hitting play and possibly checking their email instead. To give companies a more clear window into how their employees are using online training programs, online training company Mindflash on Tuesday rolled out a new eye-tracking feature (in beta) that monitors employees and automatically pauses the video when it senses that they’ve been distracted. Mindflash develops online training software that allows businesses from Microsoft to McDonald’s to create their own online courses for new hire onboarding, sales training and other kinds of non-technical corporate training.
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