Techno-News Blog

February 18, 2013

American Express launches purchase-via-Twitter service

Filed under: Uncategorized — admin @ 12:20 am

by the BBC

American Express (Amex) has launched a purchase-by-tweet service for its US-based customers. Credit-card holders post a specific hashtag on Twitter to trigger payments from their accounts. Products from Amazon, Sony and Microsoft are being offered at a discount to entice shoppers to use the new service. However, one retail expert dismissed the initiative as a “gimmick” that was unlikely to catch on. This is not Amex’s first tie-up with social media.

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