Techno-News Blog

December 18, 2012

Startups Aim to Bring E-Mail Back to the Future

Filed under: Uncategorized — admin @ 12:15 am

By Rachel Metz, Technology Review

Several startups and experts say one of the biggest problems with e-mail is that we’re trying to use it in ways that were never intended—as an organizer, for example, or to facilitate collaboration on group projects. For that reason, many of them have introduced innovations that treat the in-box more as a to-do list than a list of messages. That’s the idea behind Mailbox, an e-mail app for smartphones built by Orchestra, the group behind a to-do app of the same name. Gentry Underwood, CEO of the Palo Alto–based company, knows the unofficial methods some of us already use: marking read e-mails as unread so we’ll remember to respond to them, or sending ourselves e-mails as reminders. He says Mailbox is trying to reimagine the in-box as a workflow tool that’s more useful than these little tricks.

http://www.technologyreview.com/news/508471/startups-aim-to-bring-e-mail-back-to-the-future/

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