Adam Popescu, ReadWriteWeb
Measuring social influence online is becoming a more sophisticated, refined and granular process. While the much-maligned early leader in the market, Klout, has scooped up a lot of headlines over the past few years, there’s a better approach. And it doesn’t involve a humble-brag-centered public score. One of the best reputation-measurement tools that I use is Topsy. Ever since Google failed to renew its deal with Twitter to include real-time tweets in its search results, I’ve looked for a way to track who’s tweeting and sharing my stories.
http://readwrite.com/2012/10/24/beyond-klout-better-ways-to-measure-social-media-influence
Share on Facebook