Eric Johnson, Recode
So instead of selling giant hardcover textbooks like Calculus: Early Transcendentals (list price for a new hardcover copy: $277.20), Pearson is going to start renting digital textbooks for $40 to $80, updating them over the air. Next month, it will launch the first of a new series of mobile apps called Aida — a portmanteau of AI and Ada Lovelace — that will let calculus students take a picture of their homework and, Fallon said, get step-by-step corrections.
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