Techno-News Blog

August 13, 2019

“The $300 textbook is dead,” says the CEO of textbook maker Pearson

Filed under: Uncategorized — admin @ 12:13 am

Eric Johnson, Recode

So instead of selling giant hardcover textbooks like Calculus: Early Transcendentals (list price for a new hardcover copy: $277.20), Pearson is going to start renting digital textbooks for $40 to $80, updating them over the air. Next month, it will launch the first of a new series of mobile apps called Aida — a portmanteau of AI and Ada Lovelace — that will let calculus students take a picture of their homework and, Fallon said, get step-by-step corrections.

https://www.vox.com/recode/2019/8/2/20750863/john-fallon-pearson-education-textbook-digital-aida-teachers-kara-swisher-recode-decode-podcast

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