by David Talbot, Technology Review
The outcome of the 2012 campaign could have less to do with grand vision than with online data analytics and peer-to-peer voter targeting. Facebook and Internet campaign strategies grew up at the same time. In 2003 and early 2004, when Facebook was a new dorm-room plaything, Howard Dean’s presidential campaign pioneered Internet fund-raising. By 2008, Facebook had crossed the 100-million-user mark and was coming to dominate online social networking; that year, Barack Obama’s campaign wielded a custom social-networking site that helped win the White House (see “How Obama Really Did It”).
http://www.technologyreview.com/news/428530/facebook-the-real-presidential-swing-state/
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