by David Talbot, Technology Review
Google’s layoff of 4,000 Motorola Mobility workers today—just three months after buying the company for $12.5 billion—is the first step in a high-stakes bet that it can reinvent Motorola as a competitor to Apple and Samsung using cutting-edge new technology. But it will be a challenge to actually come up with a smartphone that makes a dent in a marketplace so heavily dominated by Apple and Samsung—all while convincing the handset makers that use Google’s Android operating system that Google won’t favor its own device. In addition to cutting 20 percent of Motorola’s workforce, Google fired 40 percent of Motorola’s vice presidents and installed a management team led by new CEO Dennis Woodside, a longtime Google advertising executive.
http://www.technologyreview.com/news/428862/can-darpas-strategy-help-motorola-compete-again/
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