Yahoo Needs a New Technology

by Rachel Metz, Technology Review

Marissa Mayer has the sparkle of her former employer, Google, but starting out this week as Yahoo’s newest CEO—its fifth in three years, technically—she faces the same problem that beset her predecessors: What do you do with a company that still makes plenty of money off of a huge online audience but has no technological edge? Yahoo, an Internet search pioneer back in the ’90s, has long struggled to innovate technologically while rival Google has thrived.

http://www.technologyreview.com/news/428537/yahoo-needs-a-new-technology/

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