Techno-News Blog

June 19, 2012

If Facebook ads don’t work, it’s the fault of advertisers

Filed under: Uncategorized — admin @ 12:20 am

by ALEX WILHELM, the Next Web

The ‘speed bump’ versus search ad comparison is an interesting one. Back in time, in the age of black and white television, it was possible to book an ad across the three major broadcast networks, and hit, at once, a simply massive percentage of the US population. That was the ‘speed bump;’ it was there, and all families hit it. Later, Google. Google took not eyeballs, but intention, or at least potential intention, and monetized it. You are looking for that? Well here’s where to buy it, and a whole bundle of other links that also think that you are currently up their alley. Search marketing is comically effective, as every person that is advertised to self selects into the group. However, it’s only one leg of the larger advertising race.

http://thenextweb.com/insider/2012/06/11/if-facebook-ads-dont-work-its-the-fault-of-advertisers/

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