Knowledge@ Wharton
Back in 2000, many enterprises wondered whether they needed a head of e-commerce. Today, the question has become: Do you need a chief digital officer (CDO) to drive business in the digital age? But that’s not the fundamental question, write Scott A. Snyder and Shaloo Kulkarni in this opinion piece. “By making sure you start with the right questions instead of the answer you will be more likely to put yourself on a path towards being a digital leader,” they add. Snyder is a senior fellow at Wharton and a partner, digital and innovation, at Heidrick & Struggles. Kulkarni is principal, digital transformation, at the firm.
http://knowledge.wharton.upenn.edu/article/do-you-need-a-chief-digital-officer/
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