Techno-News Blog

March 31, 2012

Google imagines environment-aware mobile adverts

Filed under: Uncategorized — admin @ 12:25 am

by the BBC

The patent potentially paves the way for a mobile phone fitted with sensors. If you have ever stood in the rain wondering where the nearest umbrella shop is, then the latest Google patent may interest you. The search giant has secured intellectual rights to a system that would serve ads based on environmental conditions. Google said forward-looking patents were useful for its portfolio, but it had no current plans to act on it. But privacy advocates have warned it could set a dangerous precedent.

http://www.bbc.co.uk/news/technology-17473802

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