By Nic Fleming, Technology Review
Most of us would shy away from making purchases in a foreign country if we didn’t know the exchange rate. Yet, if privacy is the true currency of the Internet, as many argue, millions of us are doing that very thing every day. Meanwhile, Internet giants amend their privacy policies in ways that allow them to harvest and sell even more of our personal data. While privacy campaigners protest, users generally vote with their clicks and carry on regardless. So should we conclude the Internet generation is happy to trade its privacy for free or cheaper Web services? Not according to Nicola Jentzsch of the German Institute of Research in Berlin, and colleagues, who last week published research showing that most people prefer to protect their personal data when given a choice and that a significant proportion are willing to pay extra to do so.
http://www.technologyreview.com/computing/39938/?p1=A2
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