By Dian Schaffhauser, Campus Technology
Over the past five years, the higher ed LMS market for institution-wide adoptions in the United States and Canada has become increasingly dominated by “the Big Four”: Instructure Canvas, Blackboard Learn, D2L Brightspace and Moodle, according to a 2018 analysis from e-Literate’s Phil Hill. As a result of that “consolidating market,” the “aggregate market share” for the year’s top four systems has grown from 80 percent to 95 percent over that period. When counted by student enrollment, the largest share of learning management system deployments is held by Instructure, which overtook Blackboard this year. Currently, according to Hill, the institutions of higher education running Instructure’s Canvas have a possible 8.3 million students on the LMS platform, compared to 7.9 million for Blackboard Learn. That represents marketshare of nearly 35 percent for Instructure and almost 33 percent for Blackboard. Hill and e-Literate co-publisher Michael Feldstein consult and perform market analysis on tech usage in education.
https://campustechnology.com/articles/2018/10/30/4-companies-sit-on-95-of-lms-adoptions.aspx
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