by Tereza Litsa, ClickZ
Microsoft, Google, and Apple seem to agree that AR will revolutionize the way we use technology and they are determined to beat the competition. Facebook is also interested in seizing the AR trend, which makes the AR scene even more exciting. We’ve already seen the power of AR through our phones and it’s only a matter of time until all these tech giants launch their own AR products. Microsoft has already presented HoloLens, the so-called “first self-contained, holographic computer” that enables you to interact with holograms and engage with digital content in real life. The first Magic Leap One reviews talk about a superior quality compared to Microsoft’s HoloLens, but not in an impressive way since Microsoft’s product had been launched two years ago. The biggest struggle for Magic Leap will be to catch up with all these tech giants in understanding the consumer demands and delivering the right product at the right time.
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